Each Freeman product is a distinct experience, designed to deliver results while remaining part of one cohesive ecosystem.
The integrated system for a firm-wide BD culture
CultureShift® is Freeman's end-to-end operating system for building a firm-wide culture of business development. Retreats, training, coaching, and AI-enabled accountability, orchestrated, sequenced, and embedded so the culture sticks.
Premium leadership & BD experiences
Transformational retreats designed for lawyers, partners, and leadership teams, combining strategic clarity, experiential learning, and lasting alignment.
Strategic advisory for lawyers & firms
Human-led coaching and strategic advisory for individual lawyers, partners, and firm leadership, personalized guidance with real accountability.
Structured BD training & curriculum
A proven business development training system for lawyers, scalable curriculum, cohort-based learning, and frameworks that turn BD into a repeatable discipline.
The execution layer for firmwide BD culture
A behavior-activation system that nudges lawyers into consistent BD habits, tracks activity in real time, and sustains momentum after training ends.
Measure your culture. Maximize your revenue
The Culture XRay® is a simple, easy-to-administer survey that measures how your lawyers perceive your firm's culture of business development. This free voice-of-the-firm assessment explores nine interconnected areas, uncovering misperceptions, highlighting strengths, and pinpointing areas that need attention.
Book a strategy call and we'll help you identify the Freeman pathways that align with your firm's goals.
