Client Development
Best practices from 27 law firm experts
Three decades serving the firms that define the profession.
Institutional Reach
50%+
of Am Law 200 firms have engaged Freeman.
260+ Firms
Engaged worldwide
50%+ Am Law 200
Have worked with Freeman
10,000+ Lawyers
Coached & trained
Since 1993
Three decades of impact
These principles guide every engagement, from a single partner coaching arc to a firm-wide CultureShift transformation.
01
Freeman was founded on the premise that the best guidance for law firms comes from people who understand both the profession and the business of growth.
02
We combine senior coaching and advisory with structured training and AI-powered tools, so growth becomes a firm capability, not an individual art form.
03
Every product in the Freeman ecosystem is designed to work together, creating compounding impact across coaching, retreats, training, and technology.
04
We measure success by the transformation our clients realize: sustainable BD systems, leadership capability, and growth infrastructure that lasts.
The challenge
Most law firms invest in business development through disconnected initiatives, one-off training, sporadic coaching, and tools that never connect. Rainmaking stays dependent on a handful of partners, and firm-wide growth remains aspirational rather than operational.
With Freeman
Freeman consolidates the full stack of business development under one brand: diagnostic insight, leadership alignment, structured training, bespoke coaching, and AI-enabled accountability, sequenced and integrated so growth becomes a firm-wide discipline.
Founder & Lead Advisor
David H. Freeman, JD
Freeman is a unified ecosystem built to scale impact across the legal profession. For more than three decades, David has coached and trained over 10,000 lawyers at the world's most respected firms, earning recognition as the National Law Journal's #1 business development coach and a Hall of Fame inductee.
The mission remains the same: help lawyers and law firms build the systems, capabilities, and infrastructure for sustainable growth. From that foundation, Freeman has grown into a full ecosystem of consulting, coaching, training, retreats, and technology, unified under one institutional brand.
Est. 1993 · 16 books published · 2 national bestsellers
Every Freeman product is designed to work independently or as part of a sequenced firm-wide transformation.
06 products
David's books are used by law firm leaders and lawyers across the profession. Practical guides grounded in decades of work inside the firms that hire Freeman.
16
Books published
2
National bestsellers
30+
Years in print
Client Development
Best practices from 27 law firm experts
Cross-Serving®
Maximize firmwide cross-selling
Leadership
Leading a culture of business development
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