Structured BD Training
Lawyer BookBuilder® is the proven online training program 260+ firms use to train lawyers at every level. With 26 self-paced video lessons, cohort accountability tools, and a Leaders Guide, you can roll out firmwide BD training internally without adding headcount.
Developed By 2x Best Selling Author & Award-Winning, Hall of Fame Coach, David H. Freeman, JD
Transform Your Practice
100's of Actionable Tactics
A proven blueprint for growth, refined over 30 years of training & coaching.
10 Modules, 26 Video Lessons
Packed with tactics & strategies used by top producing lawyers.
Step-by-Step Guides
Cohort group and accountability frameworks to empower action.
A vast toolkit of tactics, systems, and resources to help lawyers build their dream books of business.
Created by the #1 voted coach in the USA
Based on training over 10,000 lawyers at 260+ law firms
26 self-guided video lessons, accessible 24/7
Modern, comprehensive, easy-to-learn curriculum
Our Clients
This program is a highly curated collection of “greatest hits”, a compilation of top techniques used by elite rainmakers in hundreds of law firms worldwide.
With Lawyer BookBuilder, these battle-tested strategies are now available to any lawyer ready to elevate their practice.
Representative Former and Current Clients
Testimonials
Before
$10–12MM
personal business
After
$16–18MM+
on pace this year
As Managing Partner and the main business generator for a 60-lawyer corporate, litigation and securities law firm, I was very excited when I found the Lawyer BookBuilder program. So much so that I poured through the materials 3 times in a month!
Before watching your program, I have consistently generated between $10–$12mm of personal business, and since implementing numerous of your strategies and tactics, I'm on pace conservatively to collect between $16–$18 MM+ this year.
In all, I would highly recommend this program to any serious lawyers who are looking for fresh ideas and motivation to quickly and credibly grow their practice beyond what they likely thought was possible.
Joseph Lucosky
Managing Partner, Lucosky Brookman
David helped me revolutionize my practice. By shifting my mindset and applying a few of David's suggestions, I more than doubled my originations in a year.
Allen Denson
Partner, Morgan, Lewis & Bockius LLP
We hired David to design and deliver a retreat in May of 2020, and when it was cancelled due to the pandemic, he immediately pivoted and created a series of virtual programs that far exceeded our expectations.
Josh Kappel
Managing Partner, Vicente Sederberg
Hiring David was a home run for us. Many of our top billers have been coached by him. He is the first coach who has been able to customize his system to hit each individual's target.
Jay Felton
Executive Committee Member, Lathrop GPM LLP
David helped me revolutionize my practice. By shifting my mindset and applying a few of David's suggestions, I more than doubled my originations in a year.
Allen Denson
Partner, Morgan, Lewis & Bockius LLP
We hired David to design and deliver a retreat in May of 2020, and when it was cancelled due to the pandemic, he immediately pivoted and created a series of virtual programs that far exceeded our expectations.
Josh Kappel
Managing Partner, Vicente Sederberg
Hiring David was a home run for us. Many of our top billers have been coached by him. He is the first coach who has been able to customize his system to hit each individual's target.
Jay Felton
Executive Committee Member, Lathrop GPM LLP
Before using David's approaches, I was stuck figuring out how to get more work from a potentially huge client. After applying his techniques, we've brought in millions in new revenue.
Jamie Head
Partner, Hunton Andrews Kurth LLP
Not only has David Freeman shown many of my firm's lawyers how to grow their practices, but he has also been an exceptional brainstorming partner for me, helping me see how my role as CEO can attract new opportunities to the firm.
Sangeeta Shah
CEO, Brooks Kushman P.C.
I really enjoyed using the Lawyer BookBuilder program. Applying some of the techniques, I have been able to strengthen relationships and bring in notable clients to my law firm.
Sarah Fernández
Associate, Zuber Lawler LLP
Before using David's approaches, I was stuck figuring out how to get more work from a potentially huge client. After applying his techniques, we've brought in millions in new revenue.
Jamie Head
Partner, Hunton Andrews Kurth LLP
Not only has David Freeman shown many of my firm's lawyers how to grow their practices, but he has also been an exceptional brainstorming partner for me, helping me see how my role as CEO can attract new opportunities to the firm.
Sangeeta Shah
CEO, Brooks Kushman P.C.
I really enjoyed using the Lawyer BookBuilder program. Applying some of the techniques, I have been able to strengthen relationships and bring in notable clients to my law firm.
Sarah Fernández
Associate, Zuber Lawler LLP
Top-Rated Legal Marketing Expert
David H. Freeman, JD, is a former New York lawyer and a business development expert who has trained 10,000 lawyers, written 16 books on business development, and is the creator of the Lawyer BookBuilder online course.
Recognized by the National Law Journal as the #1 business development coach in the U.S. and inducted into their Hall of Fame, David brings three decades of proven strategies to lawyers ready to grow their practices.
Lawyers Trained
Years of Experience
Books Written, 2 Bestsellers
Voted Coach, NLJ
Program Overview
Want to see more? Book a live demo.
Welcome to the Lawyer BookBuilder® program! In this introductory module, gain insights into the program's structure and target outcomes, explore your personal motivators, understand the mindset of successful rainmakers, and encounter a unique interpretation of E=mc2.
Note: All modules within the Lawyer BookBuilder program include a quiz and worksheets to support learning and implementation.
Explore the critical process of developing impactful business development habits. This module underscores the significance of cultivating the right habits and provides strategies to "guarantee" consistent implementation. Gain insights into shaping effective habits that ensure success in your legal practice. Explore ways to guarantee the integration of key steps throughout the program, setting the stage for a transformative journey towards becoming an outstanding rainmaker.
Craft the initial draft of your personalized business development plan. This module guides you in reflecting on your strengths, envisioning a desirable future, and building a plan to achieve it. As you progress throughout the course, we will continually refine your plan to align with your evolving career goals.
Identify strengths and unique traits to stand out. We will explore personal branding, emphasizing the importance of self-presentation, internal and external aspects of personal branding, the battle of the bios, and how to engage in memorable conversations for relationship-building. The module concludes with our proprietary Bio Upgrade Worksheet.
Discover and optimize 11 powerful personal networks. Prioritize and develop relationships within your most important networks, efficiently organize contacts for regular top-of-mind presence, and explore a variety of approaches to nurture these vital connections.
Explore the intricacies of delivering "Wow" levels of service, where top rainmakers' best practices are unveiled to set you apart from the crowd. Explore the reasons for elevating your service game and why it's crucial in a professional context. Discover numerous tactics to deliver exceptional service and stand out. This module is designed to equip you with the tools and insights to provide outstanding service, leaving a lasting impression on clients and colleagues alike.
Uncover strategies to prepare for meetings, elegantly request them, and enhance your effectiveness during key interactions. Explore the mindset necessary for seeking meetings and learn specific tactics to approach key individuals comfortably. Maximize the impact of your meetings with structured approaches and valuable tactics to make the most of professional meetings, a crucial skill for legal professionals.
Delve into a myriad of powerful techniques to remain at the forefront of people's thoughts, a crucial skill for advancing your career. Equip yourself with over 20 diverse approaches to consistently engage with key audiences.
Uncover a variety of strategies to enhance the flow of internal opportunities, both as the giver and receiver of work. Understand the reasons for focusing on cross-selling efforts, acknowledge the challenges, and devise solutions. Explore specific tactics to increase cross-selling activity and significantly improve your odds of bringing in work. Download essential resources like Cross-Serving Internal Presentations, the Giver Worksheet, the Receiver Worksheet, and the Cross-Serving Meetings Worksheet. Elevate your cross-selling expertise and make a lasting impact on your professional development.
This section locks in what you have learned. You will choose measures that can chart your progress along your path toward building and growing your dream book of business.
Program Outcomes
Grow New Revenue
Turn proven techniques into measurable originations and stronger client relationships.
Save Time and Become More Efficient
Focus on high-impact activities instead of scattered, low-yield business development efforts.
Establish Solid Habits & Systems
Build repeatable processes that keep business development consistent week after week.
Build A Practice They Love
Create sustainable growth aligned with each lawyer's strengths, interests, and long-term goals.
Testimonials
The Lawyer BookBuilder program has been a big hit here. We're really impressed with the results. Our lawyers have benefited immensely from it, and I'm hearing all the time how they're using the training in their daily work.
One of the best outcomes we've seen is how the program has helped our more senior lawyers successfully hand off new clients to more junior lawyers. It's always a challenge to make that transition, but the program gave them the tools to build the trust needed to make it seamless. It's been a huge win for us.
Thanks again for everything. The program has been a fantastic success, and we appreciate your partnership.
Walt Burton
Founding Partner, Thompson Burton PLLC
Implementing Lawyer BookBuilder created an immediate mindset shift among our attorneys. They are not only setting goals, but they're also following through and seeing results. Several lawyers who previously avoided networking and client outreach are now setting and achieving business development goals with consistency. One partner reported landing two new matters from targeted outreach he wouldn't have initiated without the framework. It's not just another training, it's a system that works.
Lawyer BookBuilder gave us a clear, repeatable structure for business development that easily scales across the firm. It's practical, time-efficient, and adaptable for lawyers at different experience levels. It's rare to find a program that resonates across generations and practice groups, but Lawyer BookBuilder has done exactly that.
Sarah Delaney
Director of Marketing & BD, Hellmuth & Johnson
This program was a game-changer. Every attorney made real progress developing business plans, taking ownership of their careers, and actively engaging in business development. The group format was invaluable, fostering collaboration, shared insights, and ongoing peer support that continues even after the program ended.
For our team, it was the perfect way to deliver high-quality training while putting the responsibility where it belongs, on the attorneys. We saw tangible results, including successful cross-selling, stronger pitches, improved online presence, and more focused business plans. The biggest change? Everyone left more confident, proactive, and committed. We absolutely loved it.
Fiona Carlon
Director of Marketing, Rimon PC
The Lawyer BookBuilder Course not only changed my perception about how to brand and promote my boutique law firm based in Accra, Ghana, it also gave me and my team insight on at least 10 different approaches to marketing as a legal professional.
It is a game changer for anyone who wants to scale their business. Thank you again David for sharing your wealth of knowledge!
Lady-Ann Essuman
Founder and Managing Attorney, Vint & Aletheia
Enroll Now
Complete Program
$2,500
100% Money Back Guarantee*
Bulk discounts available. Annual renewal available for 10% of fee paid.
10 modules with nearly 30 video lessons, containing hundreds of techniques used by top rainmakers.
A blueprint for revenue growth refined over 30 years of training and coaching over 10,000 lawyers worldwide.
Supporting materials, worksheets, checklists, scripts, and accountability processes.
Advanced adult learning techniques to enhance retention and drive implementation.
Self-paced, online format for 24/7 unlimited access.
A comprehensive Leaders Guide to help firms run the program internally.
Ongoing support to enable internal implementation.
Eligible for CLE in some states.
CLE
Kansas
2 hours of LPM credit
Louisiana
4.17 hours of General credit
Minnesota
4 hours of Self-Study credit
New York
5 hours of LPM credit
North Dakota
4 hours of General credit*
Texas
4 hours of General credit
West Virginia
5.02 hours of General credit
Wyoming
4 hours of General credit
*Note: North Dakota does not pre-approve on-demand courses. You will receive a certificate that can be used to self-report your CLE.
FAQ's
We're extremely confident you're going to love this program, therefore we're happy to offer a 100% money-back guarantee! The details are as follows:
FULL PROGRAM: If you're not satisfied, as long as you email us within 30 days of signing up for the program and demonstrate you've watched at least half of the video lessons, we'll provide a full refund of the purchase price.
Yes!
Depending on what you'd like to do, for an additional fee we can replace the Lawyer BookBuilder® branding with your own, add new video segments (for example, an introduction from the Managing Partner describing the importance of this program to lawyer development and to the overall health of the firm, interviews with your lawyers discussing how they approach certain topics, descriptions of various internal tools and processes etc.) and add downloads and links to your materials.
The lawyer marketing and business development tactics contained in this course apply to almost every type of lawyer in private practice. However, before purchasing the program, please review the modules to confirm the topics apply to the needs of growing your practice.
That said, plaintiff's lawyers and others who rely mostly on social media and other forms of advertising to generate their business may need different techniques than presented in this program. If you're looking to grow your practice in that manner, we do not suggest purchasing this program.
Right after David Freeman graduated from law school, when he took a break from the climb and (literally) tried his hand as a professional tennis player. From that experience, 1) he learned it's really hard to become a professional tennis player, and 2) he developed a lifelong passion for studying techniques that lead to higher performance.
After practicing law and working in other fields, he became a business development trainer and coach for lawyers, utilizing high-performance principles to help lawyers and firms tap into more of their potential and generate more revenue.
Fast forward over 28 years, during which he authored and co-authored 14 books and traveled worldwide training and coaching thousands of lawyers at hundreds of firms of all practices and sizes, from many of the world's largest to solo practitioners. During that time, he was recognized as a leader in the field based on being inducted into the National Law Journal Hall of Fame, having been voted the top business development trainer and coach in the U.S. for many years, and for having two of his books attain all-time best-selling status.
Then, COVID hit …
Work slowed and travel stopped while firms assessed their situations. During this lull, David went deep into studying techniques for remote learning, using tools like virtual technology and online courses. A few months into the pandemic, lawyers and firms began reaching out, saying they needed business development help more than ever. This inspired David to create Lawyer BookBuilder™, an online course that, for the first time, captures all of his "greatest hits" in one virtual program.
The vehicle of an online program allows David to share his techniques with a much wider audience, at a fraction of the cost of his in-person training and coaching. This online planning and implementation system shares best practices used by highly successful rainmakers, and it's packed with mindsets, strategies, tips, exercises and nudges designed to help lawyers achieve breakthroughs that can literally transform their careers.
That said, plaintiff's lawyers and others who rely mostly on social media and other forms of advertising to generate their business may need different techniques than presented in this program. If you're looking to grow your practice in that manner, we do not suggest purchasing this program.
We're happy to get on a call to help you develop approaches your internal team can implement to deepen learnings and enhance accountability. If you need more and seek our support, we have services we can provide, such as follow up accountability sessions, to help drive ongoing implementation.
That said, plaintiff's lawyers and others who rely mostly on social media and other forms of advertising to generate their business may need different techniques than presented in this program. If you're looking to grow your practice in that manner, we do not suggest purchasing this program.
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That said, plaintiff's lawyers and others who rely mostly on social media and other forms of advertising to generate their business may need different techniques than presented in this program. If you're looking to grow your practice in that manner, we do not suggest purchasing this program.
