Most firms don’t have a training problem.
They have an implementation problem.
bdbuddy.ai/my-scorecard
Lisa Rodriguez
Senior Associate · Rank #3 of 20
2
1,950
Points
Live
Tasks
64%
Tasks completed vs targets
43/66
Number of tasks completed
Consistency
4
Current weekly reporting streak
21/26
Weeks engaged vs weeks elapsed
Your Rank Over Time
50 weeks tracked · Lower is better
Started
#28
Current
#8
Best
#7
#1
#10
#20
#30
My Current Week Targets
Aug 24 – Aug 30
Develop/Revise Your Personal BD Plan
No
0%
Aug 24 – Aug 30
Double Down on Your BD Strengths
Yes
100%
Aug 24 – Aug 30
Create/Update Your Target Client List
No
0%
Law firms don't have a knowledge problem. Partners leave retreats energized and coaching sessions with a plan - and then Monday arrives. What separates firms that grow from firms that plateau comes down to two gaps that nobody owns.
The Universal Problem
Most lawyers need ongoing guidance and reminders to achieve their potential.
The Firmwide Support Problem
Most firms don’t have the time and staff to consistently provide the necessary level of guidance and reminders.
A handful of rainmakers carry the load
Originations concentrate in a small percentage of partners, while other lawyers perform well below their potential.
Most lawyers participate inconsistently
Without structure, BD becomes optional, and optional behavior is always episodic.
Training and coaching are over, and momentum fades
Retreats and coaching wrap, daily work takes over, and the playbook quietly stalls.
Poor cross-selling leaves money on the table
Inadequate training and a lack of follow-through allow work to slip to other law firms.
We've all seen that most training is forgotten without reinforcement and implementation. Firms invest in retreats, coaching, and curriculum, then watch activity drop. The problem isn't what lawyers know. It's what they do, consistently, every week.
It's like giving every lawyer a personal rainmaking coach who reminds and guides them toward the actions that build a bigger practice.
Changes Lawyer Behavior
Move groups of lawyers in the same direction with prompts tailored by role, practice, office, & shared goals.
Activates Weekly Action
Weekly reminders help lawyers turn business development into an ongoing habit.
Personalized to Each Lawyer
Weekly prompts can be automatically personalized based on each lawyer's profile and priorities.
Simple, One-Click Reporting
Lawyers open an end-of-week email and click one button to report progress. No tedious log-in or data entry needed.
24/7 AI-Coach
AI coaching trained on proven business development practices from 30 years of coaching 10,000+ lawyers.
Generates Marketing Content
AI-generated drafts of LinkedIn posts, emails, newsletters, and blog posts saves time and increases output.
Activity Dashboards
No more chasing down lawyers to learn if they acted. Leaders see activity by lawyer, group, and initiative.
Gamification
Points, streaks, and leaderboards turn consistency into momentum and rainmaker behavior into habit.
BD Buddy gives practice group leaders step-by-step guidance on how to act like high-performing, revenue-focused leaders.
Revenue-Focused Leadership Diagnostic Tool
Help leaders see where their own BD and group-management behaviors are helping, or holding back, revenue.
Weekly reminders to drive better leadership behaviors
Leaders get the same weekly rhythm as their lawyers: clear prompts to take leadership-level actions that will drive groups to perform at higher levels.
Align leadership reminders with group reminders
Keep partners, practice leaders, and their groups moving in the same direction each week.
Transform a business plan from a strategy document into doable steps
Break bigger plans and leadership responsibilities into clear, weekly, trackable actions.
We designed BD Buddy to be as simple, and take as little time, as possible.
For example, because lawyers already work in their inbox, reminders and reporting happen right there. At the beginning of a week, they receive an email prompt to take a specific action, and at the end of that week, they open an email and click one button to report their progress to the firm dashboard.
It's that easy. No login, no new app, no extra steps. Just click the button and they're done.
Generic training fades. One-size goals don't stick. BD Buddy builds AI-powered plans and strategies tailored to each lawyer, so the right next step is always clear and effortless to take.
Personalized weekly action prompts
Keep every lawyer aligned with the same campaign objectives while customizing recommended actions to their clients, industry focus, practice, relationships, and development priorities.
AI-assisted coaching
Help lawyers craft specific outreach approaches, brainstorm angles, and customize next steps.
AI-supported Content Center
Instantly generates drafts of LinkedIn posts, emails, blog posts, and newsletters, saving lawyers hours of time.
Buzz AI Assistant
Personalized for your practice
Ask anything, or hold to speak…
Lawyers wish for support that does the heavy lifting: generating new ideas, drafting emails, building marketing materials, and creating social media posts. The Content Center brings that done-for-you assistance into the same weekly rhythm as their BD actions.
LinkedIn posts
Drafts tailored to each lawyer's practice, relationships, and weekly priorities.
Emails and outreach
Warm follow-ups and outreach notes ready to send, without starting from a blank page.
Newsletters
Practice and client updates drafted so lawyers can review, edit, and ship faster.
Blog posts
Thought-leadership drafts that turn expertise into content without extra hours.
Weekly Task Completion Percentage
Average tasks completed per week for 7 selected campaigns
Industry Sector Dominance Campaign
Post BD Training Ongoing Momentum Campaign
Cross-Selling Campaign
Senior Associates Networking Campaign
Post-Retreat Implementation Campaign
Associate Competencies Reminder Campaign
Lawyer BookBuilder Implementation Campaign
100%
80%
60%
40%
20%
0%
W1
W3
W5
W7
W9
W11
W13
W15
W17
W19
W21
W23
You need good data to make good decisions. BD Buddy™ is a digital watchdog that gives firm leadership real-time visibility into lawyer business development activity, helping drive accountability and momentum.
Real-time activity data across the firm
Completion rates by team, level, and office
Identify champions and at-risk lawyers early
Exportable reports for comp memos and leadership reviews
Progress rankings
visible to individuals and leaders to inspire action & track engagement.
Rewards store
allows lawyers to redeem points for tangible items (coming soon).
Group and team competitions
to motivate coordinated, joint action (coming soon).
Leaderboard
| Rank | User | Points | Change | Awards |
|---|---|---|---|---|
MJ Mary Johnson | 370 | 1 | Target Champion +3 | |
SM Sarah Moore | 370 | 3 | Target Champion +3 | |
EM Elizabeth Martinez | 370 | 19 | Target Champion +2 | |
4 | JG Jennifer Garcia | 360 | 7 | Target Champion +2 |
5 | LD Linda Davis | 350 | 10 | Target Champion +1 |
6 | SW Susan Wilson | 350 | 10 | Target Champion +2 |
7 | MM Michael Miller | 350 | 17 | Target Champion +1 |
David Freeman
Equity Partner
Your Rank
#42
5-Week Average Completion
100%
1 of 5 perfect weeks
Rank #42 of 44
1
Week Streak
1
Perfect Weeks
1
Best Streak
Recent Weeks
Your completion history
Jun 15-21
100%
Jun 8-14
-
Jun 1-7
-
May 25-31
-
May 18-24
-
Top 3 Rankings
David Hernandez
Senior Associate
3
13,310
4
Mary Johnson
Managing Partner
6
13,270
5
Lisa Perez
Equity Partner
7
13,120
33
Your Ranking Neighborhood
Firm-Wide
40
Anderson Kevin
Associate
1
202
39
41
Emily Carter
Senior Associate
1
202
38
42
David Freeman
Equity Partner
1
101
28
Turn BD points into experiences lawyers actually want.
More relationships. More cross-selling. More opportunities. More revenue, because more lawyers are doing the right things, more consistently, over time.
01 / 06
More Lawyers Doing the Right Things
Consistent weekly BD activity across every level, not just your rainmakers.
02 / 06
Momentum That Outlasts Training
Keep the BD spark alive after retreats, coaching, and workshops end.
03 / 06
Measurable, Repeatable Systems
Replace guesswork and spreadsheets with structured execution you can report on.
04 / 06
Less Chasing, More Leading
Free your BD and marketing teams from endless follow-up on lawyer activity.
05 / 06
More Rainmakers, Firmwide
Not enough rainmakers is an engineering problem. BD Buddy reengineers the process.
06 / 06
A Culture of BD That Sticks
Culture is the sum of habits. BD Buddy drives the right ones, transparently and at scale.
David Freeman, J.D.
30+ years, 2x best-selling author
10,000+
Lawyers and leaders trained and coached
#1
Voted consultant; inducted into the National Law Journal Hall of Fame
260+
Law firm clients globally, including over half the Am Law 200
16
Books authored and co-authored, including two all-time bestsellers
David has spent decades helping lawyers convert training into action - building the habits, prompts, and accountability that turn a good intention on Monday into new business by Friday. BD Buddy runs that same method for every lawyer in the firm, week after week.
“BD Buddy is the software execution of the habits and accountability we've used to train thousands of lawyers.”
David Freeman
Unprompted reactions from BD, marketing and L&D leaders across Am Law and mid-sized firms.
“This is genius, my mind is blown. This can be used for so many things, like business development, talent development, and appraisals.”
Head of Learning and Development at a 1,000 lawyer firm
“I haven't seen anything like it.”
Multiple leaders at medium and large firms
“Finally, a BD system lawyers will actually use.”
Director of BD, Am Law 100 firm
“This delivers high value for firms that have small BD teams.”
BD Director, mid sized firm
“Lawyers don't need to learn how to do it. They just need to do it, and BD Buddy makes that happen.”
Head of BD, Am Law 100 firm
“This takes a huge lift off the marketing team and shows real data for leadership.”
Director of Practice Development, Am Law 200 firm
“I love the product and it fits perfectly with our strategic goal to increase BD activity across the firm.”
Director of Marketing, mid-sized firm
“Everyone is looking for an easy way to get people to remember to act, this does that. Very clean and clear, very user-friendly.”
Assistant Director of Professional Skills Training, Am Law 40 firm
“Love the gamification and I can see how this could work for so many populations here.”
Director of Marketing, mid-sized firm
Give every lawyer a dedicated BD advantage - and only pay for what you use.
Drag or type - your rate updates instantly.
lawyers
Complete BD Buddy platform
Everything your lawyers need to win more work.
No feature limits or add-ons
Full platform access for every user.
Cancel or adjust anytime
Flexible, risk-free commitment.
Your rate
$29.76
per lawyer / month
billed annually
$15,000
All features included
Secure. Private. No obligation.
10% off on annual contracts — $13,500 instead of $15,000.
Volume pricing
Your rate improves as your rollout grows.
See the full band-by-band breakdown
Compare every tier side by side at 42 lawyers, with monthly and annual billing and the break-even point for each step up.
Most systems take months to implement. BD Buddy™ moves from kickoff to lawyer action in a fraction of the time firms are used to.
Simple setup. Simple for lawyers to use. Transformational impact.
